Describe the Benefits of a University Education Essay Example for Free

Describe the Benefits of a University Education Essay Describe the benefits of a university education With the society developing faster, more professional people are needed, the university education begins to play a role which has never been such important before. A variety of facts have already proved that, not only an individual person, but also the whole society benefit from the university education. The support of this essay is to discuss how university education affects the world. For the individual, firstly, university is one of the very places where he gains the most practical knowledge and cultivates the academic skills due to which he can feed himself as well as his family. Many investigations demonstrate that people who have the experience of studying in university as well as people with a Master degree or Doctoral degree live a higher quality of life than those who does not receive a university education. Secondly, university is also the very place where young adults firstly acquire their social skills. Researchers have found that the graduate from university always have better ability of carrying out different kinds of problems. As the modern universities are becoming more synthetic, what students can learn from university is beyond academic lore, it is a combination of different types of capability. The graduates are generally adept in the art of being a social animal, mastering the important ability such as to judge and to pardon. Furthermore, university education does the country great favor. Firstly, university education helps the society solve many thorny problems in a certain extent. To run a university needs not only professors and students but also many other staff to be responsible for the daily affairs. This requires a great numbers of people to attend work, providing more positions of job. Owning to this, the hard situation of employing can be eased. The less people without income to feed himself, the stronger psychological balance they will have, and the society will be more stable. Secondly, university education increases the averaged accomplishment of the society. Citizens may be more civilized after having further education, which will make them obey the law and regulation consciously. The more people accept further education, the deeper the spiritual civilization will immerse into the social atmosphere. This helps the society progress at a higher speed faster because more vigor can be made full use of to construct instead of to supervise and to manage. With qualified personnel outputted by university, the society can grow in a healthy way. In conclusion, university education is not only for university student, but also for different stratum of the country. University education supply knowledge to the learners as well as opportunities of surviving to the livelihood, since it benefits both the individual person and the whole society a lot, it is widely believed that the importance of university will continue increasing as the world grows.

Dark Romanticism And The Black Cat English Literature Essay

Dark Romanticism And The Black Cat English Literature Essay Dark romanticism refers to a literary subgenre that materialized from the transcendental philosophical movement which was common in nineteenth-century in America. Works within the dark romantic spirit were powered by Transcendentalism, however did not entirely hold the ideas of Transcendentalism. Such workings are notably less positive than transcendental texts concerning mankind, divinity, and nature. Edgar Allan Poe is amongst authors who are considered most envoy of dark romanticism. The Dark part of Poe was recognized as a Dark Romantic due to his style of writing. A Dark Romantic was identified for valuing instinct over logic and reason as well as thought that human events had definite signs and symbols behind them. Edgar Allen Poe used the literary skill of symbolism very well, of which Dark Romantics were identified to use quite regularly (Poe 3, 1981). Dark Romantics were recognized to explore the dark side of an issue, but Poe was particularly known for this for the reason that he had a very mad and unbalanced psyche. Poe made use of conflicts and bad occurrences from his own life to assist add him in his dark and sinister writings. In The Black Cat, the majority of the drama occurs inside the home, and revolves around the narrators rapport with his pets and wife. Like so many stories of terror and depravity, The Black Cat combines the family drama with the horror. This strikes into some of our deepest fears of what can fail at home. Home is a place where we are supposed to be safe and most comfortable, and is as well where we are most susceptible (Poe 8, 1981). However, in the black cat the home for the characters inside this story is anything but safe. The apprehension of The Black Cat extends past the end of the story, given that the ending does not give us the reader many answers. The likelihood that supernatural forces are at work puts in another level of suspense and, perhaps, one more layer of terror (Poe 29, 1981). Poe was writing before the period of the Civil War. The institution of slavery was still permissible in the US, furthermore was a part of southern life. There is a possibility that The Black Cat may be the narrative of hanged slave, as well as being the story of a hanged cat. Poe is called a Dark Romantic due to the literary techniques he used in The Black Cat as his life influenced his writing. The fear of The Cask of Amontillado, as in a lot of of Poes tales, dwells in the lack of facts that accompanies Montresors alleges to Fortunatos insult and thousand injuries. The story features vengeance and secret murder as a means to avoid using legal channels for revenge. Law is nowhere Poes radar screen, and the continuing horror of the story is the verity of punishment without evidence. Montresor uses his prejudiced knowledge of Fortunatos insult to name himself jury, judge, and executioner inside this tale, which as well makes him an unreliable chronicler. Montresor confesses this narrative fifty years after its incidence; such a significant course of time between the events and the recitation of the events makes the story all the more erratic. Montresors untrustworthiness overrides the rational deliberation of evidence, such as exacting occurrences of insult that would automatically precede any guilty verdict in non-Poe humanity. The Cask of Amontillado takes biased interpreta tion the reality that different people deduce the same things in a different way to its terrible endpoint. One more way Poe was able to convey Dark Romanticism was in the course of his use of symbolism. Poes employ of color imagery is central to his inquiring of Montresors motives. His face wrapped in a black silk mask, Montresor signifies not blind justice but relatively its Gothic opposite: prejudiced revenge. In disparity, Fortunato dons the motley-colored outfit of the court fool, who obtains literally and tragically duped by Montresors masked intentions. The color schemes here symbolize the irony of Fortunatos death verdict. Fortunato, Italian which means the fortunate one, faces the understanding that even the carnival period can be murderously grave (Poe 16, 2008). Montresor chooses the scenery of the carnival for its desertion of social order. Whereas the carnival generally indicates joyful social relations, Montresor distorts its merry desert, turning the carnival on top of its head. The frequent allusions to the bones of Montresors relations that line the vaults prefigure the st orys descent into the gangland. The two mens underground movements are a metaphor for their journey to hell. Since the carnival, in the earth of the living, does not take place as Montresor wants it to, he actually takes the carnival underneath ground, to the kingdom of the dead with the satanic. Edgar Allan Poe is able to demonstrate Dark Romanticism in the course of his symbols, representing knowledge and death. Edgar Allan Poe is able to demonstrate Dark Romanticism in the story, Poe often employs prediction. For instance, when Fortunato says that he shall not die of a cough, and Montresor replies, true; he knew that Fortunato will actually die from dehydration and starvation in the tomb. Montresors depiction of his familys coat of arms as well foreshadows future dealings. The shield shows a human foot crushing an obstinate serpent. In this image, the foot symbolizes Montresor and the serpent stands for Fortunato. Even though Fortunato has hurt Montresor with biting abuse, Montresor will eventually crush him. The dialogue about Masons also foreshadows Fortunatos end. Fortunato confronts Montresors claim that he is a associate of the Masonic class and Montresor replies insidiously through a visual pun. When he affirms that he is a mason by revealing his trowel, he denotes that he is a factual stonemason that is, that he builds things out of mortar and stones, that is to say Fortunatos grave( Poe 29, 2008). Individuals of the Dark Romantic genre have no faith in human perfect-ability. They also believe that human exertion will have no substantial effect upon humanity. They suppose that man is now only more lively not happier and not wiser, than he was many years ago. Dark Romanticism: While on this trip, the characters must cope with many pessimistic aspects: a ruined humanity, loss of treasured ones, cursed relationships, as well as conflicts in the mind for instance maniacs. The protagonists aim is achieved at the conclusion however at a price. Poe exemplifies this for instance in the Black Cat the narrative is filled with insecurities it ends with the cat being hanged. In The Cask of Amontillado there is ruined humanity, loss of the loved ones and cursed relationships for instance the relationship between Montresor and Fortunato can be considered cursed. Poe as well ends the story with the death of Fortunato. As a conclusion a lot of consider Edgar Allan Poe to be the influential dark romantic author. Much of his narratives and prose features his characteristic attention in exploring the psychology of man, as well as the perverse and self-destructive personality of the conscious and subliminal mind. His most persistent themes take in hand questions of death, counting its physical signs, the consequence of decomposition, apprehensions of premature funeral, the reanimation of the dead, as well as mourning. The Scarlet Letter is a romantic work of fiction written by Nathaniel Hawthorne in 1850 in a historical setting. It is considered to be his magnum composition. The Scarlet Letter is set in 17th-century Puritan Boston, and it tells the story of Hester Prynne, who had a baby through an adulterous affair and after that struggles to create a new life of contrition and dignity. All through the book, Hawthorne explores themes of sin, legalism, and guilt. Nathaniel Hawthorne thought that the Puritans were impure in The Scarlet Letter. In a world where culture is disorganized, unhappy, and frenzied, it can be extremely hard to provide an honest, furthermore just law system.   Consequently, in Nathaniel Hawthornes The Scarlet Letter, inhabitants use their religion which is Puritan, as judge, jury, as well as executioner.   For various people, it can be extremely troublesome to live an ordinary life when you are bounded by biased and prejudiced men and women.   Inside this narrative, Hester Prynne is a victim of her fellow townsfolk, and her religion. Hawthornes major point in reference to Puritanism was the impurity of the culture. All through the book, Hawthorne writes in relation to the townspeople and how they work and behave towards one other, Hester, and life generally.   The novel begins with Hester walking towards the city scaffold to be seen for public show, because she committed the offense of adultery (Hawthorne 7). The main action of The Scarlet Letter takes place in the Boston of 1640s, a solemn, gray, violently moral society founded as a sort of Puritan utopia. Inside this book the Puritan lifestyle is evidently misrepresented. Hawthornes expressions clearly express his aversion for the Puritan culture and way of life, which he demonstrates through his depiction of the societys hypocrisy, and also through his depiction of the priests and the governors gluttony (Hawthorne 85). Nathaniel Hawthorne is born with a prejudiced against this culture; this is due to his ancestral lineage to one of the most important participants within the Salem Witch Trials. It was as a consequence of this lineage that Hawthorne probably changed his surname. His relations name at his delivery was Nathaniel Hathorne without a W, although after Hawthorne had done some wide-ranging investigation the Salem Witch Trials as well as the Puritan culture, he became after that became disgusted with their whole way of life and afterwards added a W to his paternal name which he used until his death. Despite the fact that this change was not clear in the reading, it clearly affected the general attitude of the book. Clearly signifying the Puritans in a constructive light was not a very outstanding thought in Hawthornes brain when he was lettering The Scarlet Letter. He evidently shows his distaste for it all through the novel. Beyond the novel, he shows this by altering his family name so as to dissociate himself with his relatives who were involved inside the Salem Witch Trials. Within the text Hawthorne as well states many literal facts regarding the Puritans mistaken way of life (Hawthorne 27). Hawthorne was tied to early Puritan culture because of his relatives who were involved inside the Salem Witch Trials. Rejection of the culture is evident when he changed his name. First at the very beginning of the narrative, he clearly portrayed the townswomens as well as the many other town associates hypocrisy which is shown all the way through the book. He as well shows this through the avowals of the priests and governor regarding living a simple lifestyle when within real life these people live exaggerated lives. Evidently Hawthorne has a severe detest for the Puritan culture and it is evidently shown in his writing (Hawthorne 187).

Innovation in Wine Packaging

Innovation in Wine Packaging Introduction With the different readings made, the researcher will intend to list or summarise a working bibliography. ‘The process of reviewing a literature involves making judgement about what to include and exclude from your literature review and then reading what other researchers have written about your subject and writing about it in a way that demonstrate you understanding. Writing the literature review for the dissertation will convey the researchers knowledge and ideas that have been established on the topic, and will be discussed. The literature review will be an essential tool, as this will indicate that the researcher has understandings of a field of study and their relevance for their inclusion. It connects the work to a greater field of knowledge and, in more immediate terms, it demonstrates the awareness bringing the work in a wider context. The researcher will also find an added benefit since some information about the subject will be found before starting the research work. This will bring the reader up to date with current literature on the topic, and framing the future research. The literature review will also influence the work as a foundation of research, identifying relevant and appropriate material. It should also inform and underpin the research, identifying the ‘gap that the researcher is attempting to address. The literature review will also help to position the work in the context of previous research and creating a ‘research space for this piece of work. (Hart:1998:14) The Theoretical Framework In competitive markets, companies must always seek to gain market share. The standardisation of brands and products often leads to higher productivity and lower production costs, and communication. With identical packages available on the shelves, the consumers can easily identify visual codes of brands, thus strengthening their identity and reputation worldwide.   Moreover, standardisation of lifestyles, driven by consumer mobility and the development of information technologies and communication, encourages the internationalisation and standardisation of products. Faced with globalisation and the saturation of some markets, the wineries are induced to expand internationally. However, managing brands internationally, and more specifically internationalisation of the packaging is far from being easy. Due to the saturated wine industry, it is more and more important to focus the wine industry on marketing strategy efforts toward the product and the consumer to maintain market share and sustain the wine customer attention. The Packaging This is a very important marketing promotion tool to attract customer, and is now regarded as an essential ‘P of the marketing mix. According to Hall and Mitchell (2007), the wine marketing mix decisions consist of the four Ps with an additional quartet of Packaging, People, Planning, and Positioning. Some studies have taken different approaches to the packaging as a marketing tool. Paine, Frank Albert has developed a definition of the packaging as: ‘The art, science and technology of preparing goods for market and sale'(1992:34) To add, further in his book, the author defines another kind of definition as: ‘Packaging is a means of ensuring safe delivery of a product to the ultimate user, in sound condition, at minimum overall cost'(1992:52) Packaging is well-known to be as a key element of the branding process as it communicates the brand equity of the company. According to Kotler (1999 : 28): ‘The package is the buyer first encounter with the product and is capable of turning the buyer on and off It can make the perceptions of qualities, reliabilities, and value in a product, as well as loyalty, confidence, and self-expression to the consumer (Aaker, 1996). We can make our conclusion about the packaging as a commercial activity. This is a crucial factor for companies in order to ensure the promotion of their product. The packaging will aim this communication of information. Through the brand, the packaging has become way of communicate messages to the consumers. ‘Packaging has actually gained in importance in the marketing mix as consumers closely scrutinize more products on the retail shelf before purchasing. (Brand Channel: 2009: August) ‘Packaging is taking on increasing significance and extending beyond the obvious necessity of providing for protection, transportation and storage. (Giles: 1994: 73) Trends And Future Of Wine Packaging It is interesting to note that the packaging of a product is the most ephemeral in the product life. Indeed, some companies must constantly adapt to trends and market developments. A company will prefer a change in the packaging rather than the product on its own, and this change will allow sales to grow in profitability. Therefore, we say that the packaging is a way to change media. Wineries are seeking to find a new way of attracting consumers, develop new relationships with the consumers and establish and sustain a strong brand equity that will stimulate the buying process. With the ‘general decline in consumption and a change in drinking habits; [†¦] from daily wine consumption towards more occasional drinking of higher-quality wine underpinned value growth (Datamonitor 2008:October:18), it is hardly surprising that the relationship between wine and packaging has attracted considerable attention in recent years. The packaging is particularly relevant in the decision-making process. In the field of the wine packaging, the shape of the packaging, the design, drawing and colour on the label is meant to attract the attention of the potential purchaser, differentiating the product from other competitors. It influences the majority of purchases made in large and medium-sized store, with consumers increasingly fickle and demanding. The International Journal of Wine Marketings article refers to the importance of the packaging in the wine industry suggesting that: ‘It reaches out beyond the point of purchase to make statements about its purchaser. (The International Journal of Wine Marketing: Thomas: 2000:12) Researchers Wine Intelligences latest quarterly Consumer Intelligence report confirms evidence that the wine is not important ‘choosing cues. The results of this survey indicates that proportions of consumers who consider the aspects of a wine as ‘top of mind cues when choosing which bottle of wine to buy would be the Grape variety (74%), Promotional offer (66%), Country of origin(63%), Glass colour (10%) and the bottle weight (7%). When consumers are willing to purchase wine, the decision making will involve asking themselves several questions including what type of wine it is, how much the wine is, and if the brand is known. These sources of information are important for consumers. The packaging is the media that the buyer will evaluate before purchasing the wine. Companies tend to simplify the decision making process, removing the grapes varieties and the vintage, and positioning the product within the reach of most mainstream consumer. Developing innovative wine packaging will be an investment making the brand distinctive, standing out on the shelves and simply trying to compete against existing products on the market. Therefore a focus of the packaging elements is the new strategy for these wineries, in terms of marketing efforts. The packaging is one of the tools in marketing for wineries to get the right picture about the business, and help the perception and positioning in the market place. A Bet On Innovation For Wine Industry The strategies of the company are not only to look to volume, but acting for the long term. Innovation has become essential for wineries wishing to take their brands to above preserve their margins and differentiate from competitors. A third of sales of consumer products are achieved with products that did not exist three years before. (J.J. Urvoy et S. Sanchez:2007: 135) The consumer demands are increasingly strong and we can notice the need for companies to generate new needs incentives to innovate through packaging. The wine packaging is facing a new trend of packaging, based on innovations becoming increasingly complex. Packaging innovation can drive wineries to access the premium product category. Packaging innovation can move your business from a commodity driven product into a premium product category. (JoAnn Hines: Australian institute of packaging) ‘Innovative packaginggas been a key feature of premium brands in the last decade (Datamonitor :2009) The convenient, practical, easy use and inexpensive packaging is obviously the most important factor with consumers when they purchase, however in the wine industry offer few possibilities. Therefore, even if innovation in packaging is one of the most important tasks in marketing, it is nevertheless one of the most difficult. Few innovations survive if they do meet a real consumer need. Thus, the packaging does have a role to play in innovation. A packaging, suitable for the use of the consumer and its expectations in term of packaging, will probably become the best retention tool.   Adapting The New Way Of Consuming: In order to be differentiated, wines seek to appeal and attract consumers. The key success to this packaging design revolution is to meet the consumers needs looking for trend. This is the case of the Maleta winery who decided to centre their marketing efforts on their packaging design. The winery has developed unique type of packaging for each wine, which aims to spoke directly to the target consumer according to a price range. ‘After auditing their winery, existing brand, competitors, and global beverage packaging design trends we decided on a strategy that would brand the wine, not the winery. (Jump Branding Design Inc:work:packaging:maletawinery) This is very important in the wine industry, as consumers identify the wine brands personality and create association with the wine quality. The popular and premium wine company Almadens brand manager said: ‘The brand personality of Almaden is at once fresh, contemporary, innovative and experienced [] We wanted our packaging to reflect these brand characteristics, while conveying Constellation Wines universal appeal as an everyday entertaining wine. (Business Wire:2003: May) Almaden Vineyards Innovates With New Bottle Packaging; Contemporary Look Maintains Brands Tradition Of Quality. Dealing with products that answer more and more to the consumers demand, the marketers are seeking sensory experiences. The act of buying now claims emotional, and beyond basic qualities of the product, the sight or grip of its packaging may influence the purchase decision. The packaging strategy will be to solicit the consumers five senses to awaken their interest and ensure their loyalty. The packaging actually will then stimulate more touch: Paper grain, gummed, plastic. Winemakers are now targeting to the new generation of consumer. Wine brings a new trend on socialisation. Young people are used to product innovation, it is the best target for the packaging innovation as they start to consider wine, yet the packaging was never fully orientated towards youth until recently. The new packaging is adding value to the wine, becoming a part of entertaining experience, bringing some new concepts to the everyday life. Many new offers start to appear, appealing new young consumer. ‘Wine is gaining greater acceptance across more segments of the drinking population, particularly amongst younger generation consumers just beginning to formulate their alcoholic drinks preferences. (Datamonitor 2008:October:19), Some examples can illustrate the wine industry needs to meet the consumers through innovative wine packaging. The market is then driven by the growing consumers demand for innovation. Now sober and minimalist packaging can be simple with a strong visual quality that invites the consumer to try. The shape, type, and drawing of the packaging attract the potential consumers attention, who will be distinguishing a specific wine bottle from competitors. In the other hand, consumer are expecting from the packaging a communication about: ‘The relevant and appropriate information about the quality of the wine, in some way replacing the salespersons action (International Journal Of Wine Marketing, 2005,Vol 18, 33-44) A survey made in 2008 reveals that for example in the UK, 39% of consumers feel that the design in packaging had a significant level of influence over their choice of purchases.(Datamonitor:2009: 12) Customers rely heavily on the design and labelling information such as region of origin, grape variety, and awards received. At the most general level, wine label designs tend to be described as either â€Å"traditional† or â€Å"modern/contemporary† (International Journal of Wine Business Research: 2007: vol 19: 170). For that reason, Wine producers and designers wineries innovate in term of packaging, in the view of satisfying the consumers wants and desires. The practical is one of the prime factors of choice in some markets as such, the household products.   The developments of ‘nomadism caused an increase in meals outside the home, standing and watching television. The breakdown of food and the search for gain time encourage consumers to buy packaging adapted to these new consumption habits. In a general overview, the time spent in food cooking is evaluating towards fresh produce and packaged ready to eat. The consumption pattern was individualised and therefore increase the snacking habits. All these changes have led to a proliferation of ready to eat, individual and transportable. The new lifestyles have involved a real change in the design of products. Therefore this has an impact on the image of packaging in general, since it multiplies the number of packages and thus increases the volume of waste. Some new wine packaging is more convenience in term of space. These new type of packaging can be more convenient to transport and non breakable. In that case the portability developed a new market of single serve package products, targeting a new ‘modern and fashion and socialization appeal that consumer are keen on. This new ‘single serve approach takes the wine consumption in a new way of dining or serving, keeping the wine industry with the luxury experience as looking for being chic, appropriate, convenient, accessible. (International Journal of Wine Marketing, 2005, Vol 18, 33-44). These innovations in smaller packaging ‘single-serve wine sizes permit to associate the wine consumption with new occasions. ‘The package on store shelf and in the consumers kitchen is a form of advertising which is attracting increasing design attention. (Giles: 1994:138) Many products are not hesitant about the misuse of codes reserved normally to other universes of products. Forms and graphics are involved in this transgression. This innovation is playing on the originality and fun to entertain, to differentiate and maintain market share. To illustrate this shift codes, winemakers like the Gallo Family Vineyards hasnt hesitate to bet on the uniqueness, that consumer is looking for. This is the case of their handbag style wine box for their White Grenache variety, the most famous rose wine in UK.   This bag in box has been designed in order to target a female audience. The packaging is the opportunity to develop one or more dimensions of the mark, being creative and offbeat. This type of packaging also now displays an originality and creativity overflowing marking the minds and pushed the traditional codes of bottling. Clever, transgression draws the eye and curiosity of the consumer. The aim of this new concept of packaging is to look outside the marketplace with new ideas that company could use for its own packaging. The uncommon packaging can also be a tool to provide added value to its packaging and affect the practicality of the product. The brand has to find his style and surprise the consumer, by promoting emotion without harming the product, so that it remains registered in his mind, the top of mind. The Eco-Friendly Wine Packaging Under the pressure of the increasingly environmentally conscious consumer, packaging must now be designed in logic of eco-environmental, performance, seducing consumers and reducing waste. We can also notice a new advertising argument, as being the wellness, pleasure, and authenticity with tradition. The media conveys massively the idea of a food and environmental crisis, which creates worries for the consumers. In supermarkets, we can see new innovative packaging. For example, the plastic cork or the screw caps. A new application is used for the wine packaging. Nowadays, the aim of the packaging isnt only to protect and sell. A new dimension of eco-packaging is rising. ‘Eco-packaging must do all that but also have minimal eco-impact, well be targeted, be a team player, plan for en of life, and plan for the next life. Jedlicka (2009: 8) Sustainable packaging is a strategic marketing move and Market forces are shaping the way of consuming. Products use to be made, consumed and then thrown away. Nowadays, products and their packages are remade for another kind of use, through a linear consumption, in a frame of new awareness of the purpose of what and how we chose to consumer. Not only the innovation of packaging will illustrate the product, but they it will also be communicate and talk about the packaging reduction efforts. ‘Now, along with information practices, not only can he consumer make an educated decision about the food they eat, but about the impact of that choice Jedlicka (2009:24). At first, we will define the term sustainability. Several definition and ideas have been used, however this is not a fully definition. The most adequate definition of sustainability is the definition bythe World Commission on Environment and Development. The commission suggests that sustainability should be defined as: ‘Forms of progress that meets the needs of the present without compromising the ability of future generations to meet their needs. (Brundtland Commission). For example the cork has been replaced by the screw and synthetic corks, and the bottle is slowly being replaced by new type of containers by winemakers. For instance, wineries created innovative packages for the introduction of the PET bottles, the bag-in-boxes varieties, the different versions of the TetraPaks, aluminium containers and even stand-up pouches. Those innovations on packaging are revolutionising the market of the wine industry. With a new vision as recyclable, unbreakable, lighter and visually attractive, the wine industry associate new bottles, with new packaging materials, new aspects, and new labels in order to attract new type of customer and even to target new type of niche markets. The wine industry found new eco-friendly environmental packaging option. Marketers offer to winemakers a new fresher brand with new positioning, using new packaging as a solution for a repositioning of their range of wine. An example is the new packaging from Astrapak; their benefits would be the convenient way of use and transporting, it is lightweight and sustainable. The demographics changes and consumption habits lead to use more packaging. Once products are consumed, they become waste. Faced with this increase of packaging waste, environmental issue are rise. Consumers are now concerned with the management of waste, including those due to packaging. Companies and marketers are aware of the challenges proposed by eco-design to the public. According Bethiness Laurence, director of trends and innovations of brands, it is also becoming ‘the new must-have packaging. (La revue des marques, 2008, 61, 48) A report also statute that the respondents has to give alternatives to glass bottles ‘37% indicates that they would be prepared to consider them. Plastic PET bottles and bag-in-box packaging had most consumer support. While the overwhelming majority, 63%, think all wine, however humble, should be packaged in glass bottles, when they were shown other forms of packaging, five out of six were neutral towards or indicated they were likely to buy at least one type of alternative packaging. (The Wine And Spirit Trade Association:2007) Therefore, companies are getting increasingly involved in the packaging industry, promoting not only the consumer economy, but also the biodegradation and recycling of materials. Eco-design is defined as ‘the improvement the ecological quality of a product according to Ademe (Bethiness, La revue des marques, 2008, 61, 49). This improvement requires action on several approaches: * The choice of materials when designing or improving packaging; * The type of energy required during the production phase, the distribution, transportation and management of end of life (recycling, re-use, composting); * The communication made about packaging itself, which does not happen often because companies are afraid of lose their credibility by highlighting their good will. Besides the commitment of industry, consumers must also be involved. Therefore, it would be beneficial for companies to communicate their actions and their results. ‘In food packaging, there is an unbalance between nutritional speech, too dominant, and the ecological speech, too discreet. (L. Wallentin,   La revue des marques, 2008, 61, .38) The consumer would be led to understand that packaging should not be regarded as a simple waste but as a real material to recycle. Consumer becoming more difficult, eating motif becoming knowledgeable in terms of their packaging choices and seem to be pushed towards alternative packaging. Creative solutions must be devised to provide pedagogically on packages to induce body movements such as the intelligent sorting. With this new type of packaging, companies have the benefit of new communication opportunities. ‘These innovations are helping us attract a new demographic and get people interested in wine with something other than the traditional presentation (Jean Charles Boisset :Beverage World: 2008: 56) ‘The innovative greener packaging is central to the positioning of new wines targeting a new type of drinker. The pack enhances both visibility and the financials. (Nigel Fordham: The new marketing packaging: Wildduck : 2008) The aluminium bottle is an innovation from wineries which produces the bottle using technology with pilfer-proof cap on the bottle to keep the quality of the wine without altering the taste or standard of the wine. The differentiation with the colour of the aluminium packaging makes the wine stand out on the shelf, increasing brand recognition among consumers, and in the same time, the safety and freshness. These criteria of selection are important to the consumers who see this type of wine ideal for outdoor use and to keep it longer by reducing oxidation from light penetration. With this type packaging, companies hope to attract a broad range of consumers due to his function, and also the visual appealing to the consumer. ‘Mommensin Beaujolais in an aluminium bottle.   This packaging is continually recyclable, screw cap, to make it re-sealable. The example of the Boisset Family estate is another illustration of breaking the rules in the wine industry. This burgundy estate is known for its vision of sustainability developing alternative packaging, generating a new mode of consumption. The use of PET bottles have 50 % lower carbon footprint than traditional glass wine bottles. It can be recycled continuously. For some cases, the innovation in packaging were entirely a new concept, giving a new life to the existing brand ‘ All of these innovations have helped us to transcend our traditional thinking of wine how to market wine, how to talk about wine and have really helped us to bring another dimension as far as how we look at wine itself and how we convey how to drink wine at the consumer level (Jean-Charles Boisset:Beverage Industry: 2008 :99:12) Both brands are examples of how establishing a point of difference with consumers through unique, stylish packaging can lead to success. One of the most seen new packaging on shelves of supermarket is the Tetra Prism. For example Boisset Family Estates, a family-owned producer and importer of fine wines based in Burgundy, France have launched ‘French Rabbit, a wine packed in octagonal. The owner of the winery says that new containers ‘are state-of-the-art packaging that will revolutionize the wine industry. The company also reinforces their communication about this innovative product with their message as ‘for every 4 French Rabbit wines sold, one tree is planted. French rabbit was the first premium wine in a tetrapak lunched in 2005. This new version of the Tetrapak is based on cartons, composed with 70% paper, which make this product more recyclable than glass, considering the significant decrease on weight. Another factor earth-friendly is the reducing of carbon from the transportation. ‘100% recyclable, Tetra-Prism containers reduce packaging by 90% in comparison to typical glass wine bottles. (French Rabbit wines: About the rabbit: Tetra Prism) This Chardonnay from the South of France is made in a Burgundian style; this Chardonnay is described as flavours of citrus and stone fruits, and presents a slogan ‘Savour the wine. Save the planet. (www.frenchrabbit.com) The use of paper cartons is not only the new type of innovation in term of packaging. Another container is coming on the market, the can, which gain more and more attraction. This use of packaging is not new in the market, however, new research have been made for wine, preserving qualities and freshness. This is the case of Barokes Australian Premium Wine, an Australian-based vineyard, which introduced in the market a process known as ‘Vinsafe. This innovation guarantees the longevity of the wine in the can. (www.wineinacan.com) The American Neibaum-Coppola Winery is using the same concept with Sophia Minis, which brings to the wine more sophisticated style. This Sofia Blanc de Blancs Sparkling Wine Minis is targeting for example the new young consumer, trendy and looking for fashion. (www.franciscoppolawinery.com) The bag in box (BIB). Even if this type of packaging is seen as cheap wine, and do not contain premium brands, the consumer can still get quality wine. ‘The quality of bag in box wine has improved tremendously in recent years. But the perception of the consumer is very different said professional wine taster Susan Hulme, from the Association of Wine Educators. (Reuters: 2007) The example is Blackstone Black Box Merlot which quickly moved from the low category of wine to the premium box revolution. The benefit of this packaging is the freshness that can stay up to 3 weeks after opening. Wine in flexible pouches is known to have 80% less of a carbon emission than wine bottles. The Company of Versus wine is pushing its product to the European. The consumer can see benefit though these pouches as the convenience of transport and storage. The wine is said to remain fresh up to 1 month. Nowadays the marketers in the wine industry are pushing further the new way of packaging strategies both cheaper and greener. The aim of the companies creating this type of packaging in to reduce, recycle and renew. Some research have been made on the field of packaging, including wine packaging, creating use packaging always more efficient. The scientific and technological advances in the field of wine packaging pursue objectives: the satisfaction with the taste and quality of product, convenience, health, and safety, increasing sophistication and intelligent packaging cue. However the only gap that we can find in literature between this mainstream success for these new packaging is perception from the consumers. We found some lack of information on the wine buyer‘s perception on the value of sustainable packaging. The Research Process The Questionnaire Design The purpose of this study is to elicit the methodology adopted achieved using an exploratory study on consumers perception of sustainable wine packaging. The primary purpose of the researcher is to use exploratory research to provide insights and understanding into the study in a preliminary way. As the observation and the limited number of respondents will influence the direction of the study, this research will not attend to provide a precise answer but estimate one. Therefore the research will find a greater interest in using this type of research and does not have specific assumptions concerning the survey problem. A questionnaire had to be completed by wine consumers, wine makers, wine shop owners, and retailers of France, Italy and England. The research was designed to present the relevant dimensions that consumers take into account with regards to wine packaging, what they perceive and describe comparing different type of wine packaging. The type of survey method chosen has been structured questions, where the researcher will have to explore the participants response to the topic. The study has targeted consumers between 20 and 60 years old from European countries. The questionnaire method chosen as its application, coding, analyzing and interpretation of the data are rather simple. Respondents have been limited to choose from a set of alternatives, the results are reliable. However following the attitude measuring questions, respondents could give unconscious answers. (Malhotra 2004) In order to allow respondents to easily express their perceptions, therefore avoiding suggested answers a repertory grid (RGT) approach was followed. The RGT technique of interview is used to illustrate peoples description. The RGT allows respondents to freely express their opinions and the researcher to avoid bias. In fact, the researcher will simply submit the possible choice that could help the respondent to express themselves in depth. Finally an RGT technique is relevant according to their approach in consumer behaviour studies as it elicits the different perceptions by the respondent who is asked to identify one of the alternative wine packaging. In order to complete this survey, the questionnaire was composed of four main groups of questions. First of all the researcher categorized the questions on the consumers knowledge of wine packaging, their attitudes and behaviour toward this type of drink, whether they bought wine or not, and the perceived influences they could expect of their buying behaviour from their relatives, followed by other questions such as their shopping behaviour and frequency of purchase. The questionnaire contained questions on age, gender, education, and being a wine consumer. There were also questions about the importance of the environment. To test their knowledge of sustainable wine packaging, the respondents have been asked to tell if they knew what s

Hydrolysis of Oxoanions :: essays research papers

Hydrolysis of Oxoanions Nonmetals in positive oxidation states do not exist in aqueous solution as cations but rather as hydroxides or oxides. These species often act as oxo acids which ionize to form oxoanions in solution. The general form of an oxoanion is MOxy-. Since these oxoanions are quite different in their properties, Z2/r ratios for nonmetal cations do not give accurate predictions of their chemical behavior. A different approach is needed to determine what these elements will do when they are dissolved in water. Oxo Anion Hydrolysis Like cations, oxoanions are hydrated in aqueous solution. In this case the electrostatic attraction is between the electron pairs on the oxoanion oxygen atoms and the partially positive hydrogen atoms of the water molecule. The hydration of oxoanions is an exothermic process. The hydration energy is dependent on the charge and size of the oxoanion. Hydration energies increase with increasing charge and decreasing anion size. As with cations, if the interaction between the anion and the hydrogen of the water is sufficiently strong, the hydrogen can be removed from the water generating a hydroxide ion resulting in a basic solution. MOxy- + H2O [MO(x-1)OH](y-1)- + OH- The equilibrium constant for this reaction is the base ionization constant, Kb. Base ionization constants are tabulated as pKbs. Successive ionizations are listed as pKb1, pKb2, etc. The larger the pKb value the lesser the degree of ionization and the weaker base the oxoanion is. When determining the acidities of metal cations, three variable are important -- charge, size and electronegativity of the cation. When determining the basicity of an oxo anion, the size of the nonmetal atom (or high oxidation state metal atom) is not relevant. This central metal atom is significantly smaller than the multiple oxygen atoms in the anion. Therefore, different central atoms bearing the same number of oxygens will be very close in size. Effect of Charge on Basicity Increasing charge on an anion increases its tendency to hydrolyze and form basic solutions. pKb Values For Some Oxoanions Anion pKb1 pKb2 pKb3 H3AsO4 10.5 6.8 1.5 H3PO4 11.88 6.8 2 H2SeO3 11.43 7.4 H4GeO4 5.41 1 The table above shows that the pKb values of an oxoanion decrease by 4-5 units for each additional negative charge on the anion. Thus, increasing the negative charge substantially increases the anion's basicity. Effect of Number of Oxygen Groups Since most nonmetals exhibit more than one oxidation state, they can form oxoanions that differ in the number of oxygens bonded to the metal.

Use of Animals in Art Spiegelmans Maus: A Survivors Tale :: Art Spiegelman Maus A Survivor?s Tale

The Use of Animals in Art Spiegelman's Maus: A Survivor’s Tale The Maus series of books tell a very powerful story about one man’s experience in the Holocaust. They do not tell the story in the conventional novel fashion. Instead, the books take on an approach that uses comic windows as a method of conveying the story. One of the most controversial aspects of this method was the use of animals to portray different races of people. The use of animals as human races shows the reader the ideas of the Holocaust a lot more forcefully than simply using humans as the characters. Art Spiegelman decided on a very interesting, and possibly offensive to some, scheme of different animals to use. The first type of animal that appears is the mouse (Maus 1 p. 5). Mice were used to represent the Jewish people during the Holocaust as well as the present day. Polish police were involved in the first arrest of Jewish persons (Maus 1 p. 27). Polish people were represented with pigs. Once the Germans appeared, the scheme of the animals began to make sense (Maus 1 p. 33). Germans were shown by the use of cats. The last animal to appear were the dogs (Maus 2 p. 12). The dogs are Americans, and were always friendly to the Jewish people. The relationship between these animals portray the ideas of the Holocaust very well. Mice are small and scrawny creatures which are usually hunted by Cats. Cats chase mice and attempt to devour them, much like the Germans hunted down the Jews during the mass genocide. Pigs are very greedy and self centered. During the story, the Polish(Pigs) sold out the Jewish people on many occasions (Maus I p. 143). An example is when Vladek and his family were staying at Kawka’s farm. â€Å"They may come search here any minute! You’ve got to leave!† In this situation, Kawka was not telling the truth, but only trying to protect herself. Dogs chase cats, which in the book was symbolic because the Americans sympathized with the Jewish people. These are very rudimentary overviews of the animals, but they will serve for the purposes of this essay. In the Maus series, the life of Vladek during the Holocaust was detailed. The animals were used to illustrate a point of view. Use of Animals in Art Spiegelman's Maus: A Survivor's Tale :: Art Spiegelman Maus A Survivor?s Tale The Use of Animals in Art Spiegelman's Maus: A Survivor’s Tale The Maus series of books tell a very powerful story about one man’s experience in the Holocaust. They do not tell the story in the conventional novel fashion. Instead, the books take on an approach that uses comic windows as a method of conveying the story. One of the most controversial aspects of this method was the use of animals to portray different races of people. The use of animals as human races shows the reader the ideas of the Holocaust a lot more forcefully than simply using humans as the characters. Art Spiegelman decided on a very interesting, and possibly offensive to some, scheme of different animals to use. The first type of animal that appears is the mouse (Maus 1 p. 5). Mice were used to represent the Jewish people during the Holocaust as well as the present day. Polish police were involved in the first arrest of Jewish persons (Maus 1 p. 27). Polish people were represented with pigs. Once the Germans appeared, the scheme of the animals began to make sense (Maus 1 p. 33). Germans were shown by the use of cats. The last animal to appear were the dogs (Maus 2 p. 12). The dogs are Americans, and were always friendly to the Jewish people. The relationship between these animals portray the ideas of the Holocaust very well. Mice are small and scrawny creatures which are usually hunted by Cats. Cats chase mice and attempt to devour them, much like the Germans hunted down the Jews during the mass genocide. Pigs are very greedy and self centered. During the story, the Polish(Pigs) sold out the Jewish people on many occasions (Maus I p. 143). An example is when Vladek and his family were staying at Kawka’s farm. â€Å"They may come search here any minute! You’ve got to leave!† In this situation, Kawka was not telling the truth, but only trying to protect herself. Dogs chase cats, which in the book was symbolic because the Americans sympathized with the Jewish people. These are very rudimentary overviews of the animals, but they will serve for the purposes of this essay. In the Maus series, the life of Vladek during the Holocaust was detailed. The animals were used to illustrate a point of view.

Extra Classes

Extra classes a waste of time and resources SOME schools extend schooling time to hold extra classes. The schools think that this will guarantee straight A’s students. I do not think so. After-school hours are for students to play games, join some social events or other beneficial activities. And the school holiday is a very crucial time for students because they can rest and indulge in their favourite pastimes like reading, playing outdoor games, travelling, etc, which they would not otherwise have the time for. All these activities are beneficial to them as they are in their growing years.Malaysia is a tropical country with a hot and humid climate and it is not conducive for students and teachers alike to study and teach in the hot afternoon. Extra classes are normally an extension of school hours, which make it very uncomfortable, and coupled with their tiredness make these lessons a waste of time and resources for both teachers and students. One thing about extra classes i s that control and supervision by the school authorities tend to be lax. And because of this, students often flout school rules by playing truant and bringing mobile phones to class.This then defeats the whole purpose of having tuition classes! So why have tuition classes? It is a waste of time and resources to parents and the school authorities, not to mention the desired end-results. Students should be committed to their studies when in school. Schools should develop each student’s talents according to his or her potential. That will effectively nurture students. Extra classes burdening and unnecessary? EF International Academy www. ef. com/academy More parents are sending their children, aged between 7 and 10, for private tuition.They cite competitive school environment, crowded classrooms and changing standards of language as reasons. But there are also perceptions that extra tuition places unnecessary stress on the child, writes Rozanna Latiff SHARON Lieu, a 36-year-old mother of three, sends her eldest daughter, aged 8, for Mathematics and English tuition twice a week. Even though Lieu does not believe that primary school children should be attending tuition classes, her daughter's struggle to catch up with her classmates had forced the matter. â€Å"In school, her class is so big that the teachers don't have time to help the few who cannot follow the lessons. Some have even told the students, ‘Ask your tuition teacher' when the child says they can't understand. † Lieu said she had little time to teach her daughter on her own as she was often busy with work and taking care of her younger children. â€Å"I wish that I did not have to send her for tuition, but it is the only way she will be able to keep up. â€Å"I think many parents feel the same way, especially as schools have become more competitive. † School authorities and parent groups generally agree that sending children under 10 years old for private tuition was unneces sary.Some, such as the National Collaborative Parent-Teacher Associations of Malaysia president Associate Prof Datuk Dr Mohd Ali Hasan, believe that sending pupils for tuition too early could even be detrimental to their social development. â€Å"Children should be allowed time to play and learn at their own pace. â€Å"Putting too much pressure on them to succeed academically at an early age means that there will be less time for them to learn to socialise or communicate effectively with others. â€Å"Stress can also affect them emotionally. â€Å"Ali said the most important part of early education was learning the basic skills of reading, writing and counting, which weaker students can master under the education ministry's learning and numeracy (Linus) remedial programme. He said tuition should be a measure of last resort when the student is truly struggling with schoolwork. â€Å"It is crucial that they learn to read and count by Year Three. â€Å"But apart from that, paren ts should just let children be children. † Nevertheless, the Education Ministry believes that there is little to stop parents from sending their children to tuition outside school hours. Ultimately, it is the parents choice. â€Å"I'm not saying it is healthy, but parents just want the best for their children. â€Å"If they believe tuition is the way to go, then there is nothing to stop them,† deputy education minister Dr Puad Zarkashi said. Puad, however, remained sceptical on whether private tuition centres offered the best education for children. â€Å"The best kind of tuition allows the child to study one-on-one with the teacher. â€Å"But most centres usually have several students to one teacher. Some centres even crowd up to 40 students in one class. So, I don't believe they make much of a difference.Read more: Extra classes burdening and unnecessary? – Top News – New Straits Times http://www. nst. com. my/top-news/extra-classes-burdening-and-unne cessary-1. 52841#ixzz2IFQypuPW [pic]About EF Founded in 1965, EF Education First is the world's largest private education company. We offer language education for students and professionals in more than 50 countries. [pic]EF Research Unit at University of Cambridge EF has established a Research Unit at the University of Cambridge Department of Theoretical and Applied Linguistics to collaborate on fundamentally improving the way students learn English. EF International AcademyAdmissions Office Haldenstrasse 4 Luzern 6006 Switzerland Tel: +41 41 417 46 31 [pic]EF International Academy in New York, Oxford and Torbay are IB world schools. [pic]The EF schools in London, Cambridge, Oxford, Manchester, Brighton and Bournemouth are accredited by the British Council. [pic]The EF school in Torbay is accredited by the British Accreditation Council for Independent Further and Higher Education [pic]The EF school in New York is a member of the American Association of Intensive English Programs. [ pic]EF International Academy schools are accredited by the University of Cambridge International Examinations Centre.

Why Do People Talk About Others?

I have written my first essay. It took me hours and hours, and I just gave up. Please provide some constructive feedback. I know nothing beats practise, practise, practise, but some guide in the right direction would be muchly appreciated. Thanking in advise. Here goes: – We cannot control the evil tongues of others; but a good life enables us to disregard them. Cato the Elder (234 BC – 149 BC) There is so much good in the worst of us, And so much bad in the best of us, That it hardly behooves any of us To talk about the rest of us.Edward Wallis Hoch (1849 – 1925), Marion (Kansas) Record Never tell evil of a man, if you do not know it for certainty, and if you know it for a certainty, then ask yourself, ‘Why should I tell it? ‘ Johann K. Lavater A rumor without a leg to stand on will get around some other way. John Tudor Scandal is gossip made tedious by morality. Oscar Wilde (1854 – 1900), Lady Windermere's Fan, 1892, Act III Why do we talk ab out other people? Oscar Wilde's statement â€Å"Scandal is gossip made tedious by morality† shows something of the reason we talk about other people.Gossip relieves boredom. Gossiping carries such a negative connotation that few will proudly own to have done so, but few can say that they have not. Even John Tudor suggests that gossiping is a wide spread method of relieving boredom, when he said â€Å"A rumour without a leg to stand on will get around some other way. † For this reason, I somewhat agree with Cato the Elder's quote â€Å"We cannot control the evil tongues of others, but a good life enables us to disregard them. † For gossip is so common as to be navoidable. If gossip causes one discomfort, one will be living with discomfort all their life. Is it not a good life's phillosphy to accept this fact and not let other's ‘evil' tongue bother you? While accepting gossiping is a part of life, others attempt to advise us against gossiping. Edward Willis Hoch's quote† There is so much good in the worst of us, and so much bad in the best of us, that it hardly behooves any of us to talk about the rest of us. † suggests that there is not much point in gossiping.Also against gossiping is the the ‘think before you speak' phillosophy because as Tudor implies, rumour will spread and Lavater's â€Å"Why should I tell it? â€Å". These advice stem from the morality of giving respect for other's privacy, but they do not consider that the reason people gossip: the innate craving for learning, the comfort of having company and connection with other people. While some may say, there must be better things to learn about. Having company doesn't require talking about other people, there are other ways to connect. Yes, but why must we NOT talk about others?When talking about other people, we can: State facts: He has gone to London for a holiday. Give Opinion: They are married. What a bad match! Lie: She didn't do anything today! When we say facts, we are passing information. However, the same fact said can mean different things depending on the intent of the speaker. A child saying a by-passer is fat is simply stating an observation. Another person my say the same thing it to demean others. When we lie, it can be done with good intent. Thus it is the intent of the speaker that people are concerned about, not the gossip itself.It is through knowing one's action that one can learn from their mistakes, but one can only do so much! To learn from other's mistake is to not step in it yourself. If we do not talk about others, then one can only learn by doing things themshelves. Would this perhaps defeat the purpose of the education system? Does the benefit of learning not outweigh the intrusion into other's ‘privacy'? Not all gossip invades privacy. Gossip is a way people communicate, and learn. Gossip itself is not the immoral act, it is the intent of the gossiper that makes the act immoral or otherwise.