Article Analysis V Essay Example | Topics and Well Written Essays - 1000 words

Article Analysis V - Essay Example Thus it is a matter of effective communication. This is easier done in the language and culture of the consumer. In other words, the company must acquaint itself with the language and culture of consumers in order to communicate with them. In this regards, the packaging of the item being marketed also plays an important role. Standard packaging helps to create a brand identity. In the movie industry for example, dubbing is often done in local languages and this practice has improved in international studios. Differences in language and culture â€Å"have a significant impact on the way a product may be used in a market, its brand name and the advertising campaign† (Bhushan) as McDonald’s learnt for example, when they failed to appreciate the social cultural dimensions of the market in India. This makes the market hard to break into. To illustrate the problem of language in another region, the sound of Coca-Cola for example, translates into Chinese as ‘A thirsty mouthful of candle wax’. To get round this, the product is known as ‘Kee Kou Keele’ in China, which means ‘Joyful tastes and happiness’. Espoir Cosmetics is an international cosmetics company that wanted to create a new global branding initiative. Natasha Singh who is the executive vice president and global marketing officer of Espoir observes, â€Å"A global strategy will resonate in India in some cases, but I doubt if we will be able to do away with local marketing initiatives. It’s tough to overcome cultural differences.† Thus, she makes it clear that a brand identity must be created in the local region. And, this requires communicating in the language and culture of the region. In this way, the ‘packaging’ is properly targeted. But this is not without some difficulties. The problem with a standard global strategy is that there is a tendency towards ‘overstandardization’ or ‘oversimplification’, which also

Is time spent on the Internet valuable to students' interpersonal Research Paper

Is time spent on the Internet valuable to students' interpersonal relationships - Research Paper Example Following a survey conducted on college students to investigate the value of the time spent on the internet to their interpersonal relationships, this paper presents an analysis of the findings from the study. This study analyzes the levels of social anxiety in college students and its influence on their behavior on the internet. The findings depict a weak positive correlation between the use of internet and amount of time spent with friends and acquaintances. Introduction Communication through the internet, mainly social networking sites, has become a regular practice among internet users as computers and the internet have become part and parcel of daily life. The internet offers convenient means of establishing social contact with others as well as socially interacting with them. Internet interaction made possible by digital connection generates a situation where users bargain their time online while socializing. The spread of social media also enables users to navigate face-to-fac e and online relationships through online interactions. Many studies conducted regarding how internet use affects individual’s relationships socially have indicated a disparity in results. While some studies concluded that internet use formed new relationships and strengthened existing ones, others displayed that internet use contributed to a decline in the size of individuals’ social circles as time spent interacting on the internet lessened face-to-face interactions and Social activities. Easy access to internet facilities, especially due to increasing wireless internet in various places, is another factor which directly influences social relationships. Lately, a growing number of internet users access the internet from a wireless connection either at home, school or some restaurant. This shows that many internet users are mainly using mobile phones, laptops, tablets or other portable devices to check mail or browse the internet using cell phone networks of Wi-Fi hot spots. Some studies argue that those who depend on wireless access as a connection means build up different behaviors compared to their wired counterparts. Wi-Fi particularly makes integration of intensive internet use with the use of public space possible. Public spaces are a unique factor in the shaping and maintenance of social networks, democracy, and individual opinions. It is therefore pertinent to analyze how internet use affects interpersonal relationships and the value of this influence. The aim of this study is to investigate implications of internet use for college student’s interpersonal relationship. How valuable are these implications? This study uses questionnaires to establish the levels of anxiety among the college students and to conduct a detailed survey of the relationship between internet use and their interpersonal relationships. To gain knowledge of the intricate effects the internet has on social relationships, its critical to investigate how often the students use particular social networking websites and for what purposes. Specifically, this study analyses how these social networking websites are beneficial to the students’ lives in terms of enhancing their social relationships. Finally, this study also compares the use of social networking sites to other channels of interaction like phone calls, emails and text messages to establish the

Should Military Personnel Receive Extra Rights GP week 2 Essay

Should Military Personnel Receive Extra Rights GP week 2 - Essay Example As a result, the military should not be any different from civilians in their rights, including drinking, if the crimes in our society are to be prevented and punished. Soldiers have almost the same civil rights as civilians. The Congress passed civil rights laws ensuring that soldiers’ civil rights are no different from those of civilians. Moreover, as any civilian, a soldier is entitled to an attorney, marriage, voting, inheritance and several other rights. However, unlike civilians, soldiers are not allowed to run for office, be it partisan or nonpartisan, especially if it conflicts with their duties (Globalsecurity.org, 2012). There are arguments that soldiers should in fact have more rights. They have more duties. As a result, one could argue that soldiers too could be allotted some additional rights. In 2010, there was a discussion in the Congress that drinking age should be returned to 18 for soldiers. The argument was that if they are considered adults enough to die for their country, then they can be adults with a beer in their hand too, regardless of the fact that alcohol caused over 25,000 deaths in 2009 (Bishop, 2010; Kochanek et al., 2011, p.11). The bill was rejected. Historically, there was a way for soldiers to become immune in front of the court – martial. Such example was in Hirshberg v. Cooke (1949), where a soldier was in captivity by the Japanese (Everett, 1960, p.373). He was released, discharged from the Navy and then reenlisted the following day (Everett, 1960, p.373). However, when his crimes against other captives were discovered, the court – martial could not try him under another enlistment. He was set free. Another important case is of two Special Forces units who murdered and disposed of a third member (Everett, 1960, p.373). They were out of the military when their crimes were discovered. However, civilian courts could not try them, and since

Accounting Fraud in an Organization Research Paper

Accounting Fraud in an Organization - Research Paper Example Simply put, accounting is a field that involves financial operations which record information about the financial status of a company. Accounting, when it is moral and professional at the same time, provides a lucid financial picture of a company and enables the accountants to formulate well-versed decisions that aim at securing the profit of the company. The accounting system may be as simple as involving a simple register and may be as sophisticated as a computerized system that records all financial activities providing information about every monetary detail like a current business trend and future vision. Accounting deals with three types of information: operating information, financial accounting information and Managerial accounting information (MoneyInstructor, 2005). Operating information is the largest portion of accounting information. The company needs this information on a routine basis like employees’ salaries, a record of loans rendered, sales, inventory, and so on. Financial accounting information enables the managers, shareholders and the like to make well-informed decisions about their investment, shares, money taken or given as the loan, and etcetera. Managerial accounting information enables managers to make decisions about budget and formulate plans to supervise the financial activities. Businesses and organizations are sometimes very much under the pressure, due to market competition may be, to make them appear profitable to the investors and clientele in order to draw them. But they need to know that practicing counterfeit accounting activities to fulfill this purpose is not only unethical but also can bring disastrous consequences.  

What am I Learning in Global Perspectives Essay

What am I Learning in Global Perspectives - Essay Example These views have been cultivated, transmitted, and declared functional at all times. Thus, cultures are viewed as not only end results of past behavior but also shapers of upcoming behavior. The tendency of equating culture with an ethnic group is very common in people. In connection with this claim, it is apparent there is diverseness in cultural values. The paper expounds on cultural perspectives, the impact of an individual on others and the immediate environment, and the contribution of the module used in discussion in learning. Sharing personal values to strangers is very difficult. Many people including me consider sharing personal values with people different from me as not only an unsafe practice but also the exposure of oneself weaknesses. As a result of this, it is normal to see some people avoiding at all cost to share their personal values with people different from them. However, my engagement in the discussions and lead events changed my perception on personal values. First, I learnt that it is important to share personal values. The sharing of values enables people to learn each other’s interests and to allow each other to be what they are without any confrontation. In addition to this, it is apparent that sharing of values with other people enables individuals to learn the values that they have in common. The sharing of values not only makes individuals compatible but also strengthens the foundation of relationships between people. In addition to this, the discussion proved that people le arn many things in life through sharing their personal values with other people. Many people in the society correlate well with people from their race or ethnic groups. In tandem with this claim, I can affirm that majority of my friends are from my ethnic group. We cope up well with people from my ethnic group. However, this cultural practice is declining in institutions because of people’s diverseness.

Management Research Methods Assignment Example | Topics and Well Written Essays - 2000 words

Management Research Methods - Assignment Example A literature review is always considered as the central component of a research. In the context of this research it is expected that a huge volume of literature regarding Entrepreneurs and their features can be found on different sources. The sources include books, past research paper and scholarly articles, which can be from either online source or offline source. The topic which will be taken forward will be about entrepreneurship and only information pertaining to this will be taken into account. There are several research articles on Entrepreneurship and Enterprise but the articles which will be taken into account is â€Å"Differentiating Entrepreneurs from small business owners: A Conceptualisation† (Carland et.al, 1984, p.354). While studying the references it has been recorded that each author emphasizes on different aspects of Entrepreneurship. An enterprise is a business organisation which is engaged in the exchange of goods and services for the sake of earning profit . An enterprise can be either profitable or non-profitable; it depends on the intention of the entrepreneur who is behind the enterprise. Enterprise can be further classified as public-Enterprise or a private enterprise (Publish your Articles, n.d.). A public enterprise is a state controlled enterprise and on the contrary a private enterprise is owned by some individual or a group of individual. On the other hand an entrepreneur as defined first time in the history by Robert Cantillon in 1755 stating that an entrepreneur is the person linking the consumer and the manufacturer for the purpose of earning profit. (Definition of Entrepreneurship, n.d.). The author of the article â€Å"Differentiating Entrepreneurs from small business owners: A Conceptualisation† stresses on the fact that there exists a difference between an entrepreneur and a manager. Accordingly he pointed out that the major difference lies in bearing risk by the entrepreneur. However Schumptor countered that ri sk taking is an obligation in ownership, therefore it is not considered as an attribute. An entrepreneur always applies innovation and other management practices strategically while the same is not present in case of the owner of a small business. They also identified that there is a difference between small business and entrepreneurship, maybe there are some overlapping factors but the concept is not the same. An entrepreneurial firm may start at any size but the growth depends over time. In the article â€Å"Enterprise skill and enterprise learning† the author focuses on the fact that innovation and entrepreneurship has brought major technological changes and also contributed to the economic and social landscape of the developed countries. According to the author industrial revolutions with steam engine and Electrification was a result of new innovations and also mentioned that presently we are undergoing the third industrial revolution with trademarks like IT, Telecommunic ation, Biotechnology, Robotics and Nanotechnology. The author also mentioned that Entrepreneurship skills are amalgamation of skills, attributes, beliefs and qualities which is gained by theoretical learning, following somebody as idol and through real life experiences (Ward, n.d.). According to the author of the article titled â€Å"Entrepreneurs, the self employed and employees amongst young European Higher education graduate† that factors such as demography, professional background,

Buddha meditation Essay Example | Topics and Well Written Essays - 500 words

Buddha meditation - Essay Example Moreover, meditation makes a person achieve right mindfulness. This ensures the person achieves positive results since it is through meditation that one understands self and becomes what he had thought or wanted to be earlier in life. Thus, Buddha teaches people that the only way to achieve success and dreams is through meditation. Just like Buddha, Spinoza supports meditation by claiming that when individual meditates; he understands self and life thereby ensuring he does not encounter any problem in life (Smith 110). This therefore, means that when a person meditates, he tries to lead a perfect life with little or no problems. Moreover, an individual who practices meditation understands self, and this makes him behave in a trusted manner and in mindful of others. Consequently, Buddha attributes sin to a person’s own ignorance. Our own ignorance of the true nature leads us to commit sin. He teaches that it is only through meditation that a person can understand self and realize his or her true nature thereby avoiding committing sin. He considers ignorance worse that sin because ignorance causes sin (Smith 110). Meditation ensures that one becomes aware of each action taken thereby contributing to consciousness. Therefore, it is good for a person to meditate in order to lead a sinful life thereby ensuring no suffering after death in hell. Since nobody wishes to suffer or experience the agony after death, it is good for human beings to meditate. Moreover, since meditation ensures that one leads a moral life through understanding of the true nature, it also contributes to peaceful coexistence on earth. This occurs when a person does not do evil to a fellow human being since he or, she leads a moral life. Thus, it is clear that meditation makes life more meaningful since it contributes to the development and maintenance of kindness, peace, love, understanding, and unity among people of similar and various ethnic backgrounds. In addition,